| Successful
Fundraising Action Plan
Organizing
Your Fundraiser
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Always
set an objective. Your objective should include a dollar amount as
well as the reason for the fundraiser. For example, a group must raise
$3,000 for new uniforms. Set a goal for each participant based on
the amount your organization needs to raise. Making sure that all
participants understand the reasons for holding your fundraiser will
boost enthusiasm and participation.
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Always
set a deadline. Most fundraisers run a maximum length of two weeks.
Some fundraisers may run a little longer based on the needs of your
organization. Limiting the length of your fundraiser will keep your
group motivated and on task.
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Call
a meeting before your fundraiser. State your objective and deadline.
Go over the sales brochure so all participants are familiar with the
products and prices. Get everyone enthused about meeting your goals!
Make the deadline clear to all participants and stress the importance
of handing in all sales on time. Late orders will delay delivery of
your customers’ products. Your customers will expect their purchases
as soon as possible. Prompt delivery will ensure customer satisfaction
and repeat business!
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Keep
in touch with your group and update them on how the fundraiser is
progressing. An enthusiastic positive leader will maintain a focused
and successful fundraiser. Keep everyone enthused and involved.
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Advertise
your fundraiser! Mention your fundraiser in your organization’s bulletin
or online newsletter, post information on bulletin boards, remind
participants during meetings, games or practice. Talk about your fundraiser
wherever you go. Always have your sales brochure with you as you never
know when an opportunity to sell will arise.
Managing
Your Fundraiser
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Participants
should collect money when taking orders. Have all checks made out
to your organization.
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Request
volunteers to help tally orders. With larger fundraisers you may want
to appoint a chairperson to lead the group. Always be sure to recheck
your tally sheets and totals.
Tips
for Participants
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Before
you begin selling make a list of everyone you know. Start with family
and friends, then neighbors, business acquaintances; anyone that you
think would be interested in contributing to your fundraiser. Stores
will sometimes agree to let you set up a small table by their entrance
for your fundraiser. Always check with the store and gain their agreement
before doing this.
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Never
let children sell door-to-door in unfamiliar neighborhoods. Younger
children should be accompanied by an adult. Older children or teens
should use the buddy system and always tell their parents where they
are going and when to be expected home.
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When
you approach someone, say your name and the purpose of the fundraiser.
Explaining your goals will increase the chance of a sale. Speak clearly
and keep your speech short and concise. Practice a few times before
you start contacting people. For Example: Hi, my name is Traci. My
organization is raising money for new uniforms. Your purchase will
help us reach our goal. Thank you!
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Show
confidence, smile, and always say thank you. Be yourself and have
fun! Enthusiasm and a smile will invite people to look at your sales
brochure.
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If
your fundraiser has a sample product always carry it with you.
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